Family Friendly Workplace Initiative
When businesses, as well as governments, invest in policies that give parents the support they need to raise happy and healthy children, societies and economies can thrive.
Investing in a workplace that promotes children's well-being and rights means contributing to the development of a more equitable society, while also benefiting the companies that implement these policies leading to increased employee satisfaction and retention.
FFWI identifies workplaces as a strategic lever for generating positive impact within organizations and society as a whole. It is structured as a multi-year, modular journey, designed to allow companies to adopt a scalable level of engagement based on their own priorities, resources, and ambitions for impact.
Questa pagina è disponibile anche in Italiano – clicca qui per cambiare.
3to 1
ROI OF FAMILY-FRIENDLY POLICIES: REDUCED TURNOVER AND ABSENTEEISM
3%
REDUCTION IN INFANT MORTALITY WITH ONE MONTH OF PAID MATERNITY LEAVE
12.000billion
EQUAL PARTICIPATION OF WOMEN IN THE GLOBAL WORKFORCE BY 2025
This company is a family
The short film below, created in collaboration with Think Cattleya and Saatchi & Saatchi Italy, explores this idea from a different angle: through the lens of children’s well-being.
How it works?
The FFWI initiative is built around three complementary dimensions, designed to guide partner companies through a concrete and lasting path of growth.
The first concerns engagement with the UNICEF ecosystem: partner companies gain access to UNICEF's network, both local and global, taking part in invitation-only networking opportunities, contributing directly to the organization's programs, and benefiting from greater institutional visibility.
The second dimension is a structured mentoring pathway, starting with a diagnostic phase including a comprehensive assessment of existing corporate policies, an analysis of the company's level of maturity, and a benchmark against peers and best-in-class organizations followed by comprehensive mentoring and advisory support: a KPI dashboard with structured reporting, a dedicated workshop series, and a tailored multi-year roadmap. This is complemented by internal and external engagement activities, including training opportunities for executives and employees, as well as forums such as roundtables and policy debates.
The third dimension is dedicated to visibility and recognition: partner companies can take part in award programs, benefit from a tailored global communication plan, and engage in joint communication initiatives through UNICEF's channels, from press coverage to social media campaigns.
Why Invest in Family-Friendly Policies?
Providing time, resources, and services to parents and caregivers during children’s formative years has a lasting impact on brain development, health and well-being, learning abilities, and social skills- even influencing their future earning potential.
Press mentions
Corriere della Sera: Unicef affianca le imprese: il progetto per le politiche a favore dei genitori (e dei bambini)
Il Sole 24 Ore: Unicef, con il corto «Quest’azienda è una grande famiglia» focus sull’equilibrio vita-lavoro
BrandNews: Unicef Italia accende i riflettori sul tema equilibrio lavoro-famiglia con un corto di Saatchi & Saatchi e Think Cattleya
The Family Friendly Workplace Initiative is a mentoring program designed for companies that want to lead the systemic change in our country by respecting and promoting children's rights.
Chiara Zanetti, Children’s Rights and Business Specialist
FAQ
The Family Friendly Workplace Initiative is open to large companies based in Italy that meet UNICEF’s partnership requirements.
It begins with a self-assessment, followed by a shared action plan, implementation of initiatives based on UNICEF’s framework, and ongoing monitoring to ensure impact and sustainability.
There’s no fixed timeline, but from the initial assessment to the first monitoring phase, it typically spans around 8 months.
The initiative is part of a broader UNICEF partnership framework based on three pillars: integration of family-friendly policies, support for global child survival programs, participation in high-profile strategic initiatives to strengthen brand values and positioning.
No, the initiative does not include a certification.
Yes. Companies are encouraged to communicate their participation across all corporate channels—social media, website, job postings, press, and investor relations. They may also be featured in dedicated articles and news content shared through digital and print media.


